Viewers’ increasing desire to engage with programme content through their remote control, phone, web or email means that advertisers now have more opportunities than ever to have a two-way dialogue with potential customers and create further cut-through for their brands.
The right on-air sponsorship creative placed next to the right TV programme can deliver powerful effects for a brand. However, most sponsorship campaigns, to one degree or another, take this relationship further, with off-air activities. The programme becomes a hub around which all other promotional tools can spin, including online and mobile applications, events, merchandise, trade hospitality, point of sale licensing and other media promotions. In some cases, TV is just the tip of the iceberg where you are able to leverage a virtual 24/7 relationship with devotees off screen.
That’s what Fins & Skins Media is all about. We first of all discuss your marketing strategies and then make the perfect media plan so we can help promote, endorse and complete a product placement initiative within each production year.
Our family of blue chip corporate sponsors grows and we would be honored to have you as our partner.
For more information on becoming a Fishing the Flats TV or Fins & Skins Media sponsor contact:
Michael Smith(905) 842-7443